MKTG 6101 Week 8 Surfing
the Tsunami: Branding
By: Freddy Garcia 6/22/2022
This is my final post for the class. I wanted to make last post
commenting on Dr. Kelsey’s book Surfing the Tsunami and his post on
branding. As I completed the book the biggest takeaway, I got was that I needed
to embrace AI if I do not that it will be harder for my business to grow and
operate. I agree with that theme 100%, I have been in business long to see all
the changes that AI has brought and how those that embrace have been able to
expand their business. Originally when I started in the investing business, I
would have read up on the different companies to learn more about and decide if
they were a good investment. Now through AI my partner developed a proprietary investment
tracking system that with a special algorithm we can track 1000 investments at
a time. Now I only look at the investments that have the highest rankings and can
track more companies than ever before. This system is called JARVIS.
We had spent a lot of time originally
on the branding of our company with the brain logo and the name Left Brain Wealth
Management. When it came to our investment tool that we continue to develop we
felt that if needed its own branding. The thinking behind it was that other investors
or wealth mangers could use the tool. Since we wanted to make it open to other advisors,
we decided a different brand would be appropriate. My partner hired a branding
firm called Lucky Frog and came up with JARVIS. We have recently been issued a
trademark on Jarvis and will use that to brand our unique investment tool.
No comments:
Post a Comment