MKTG 6101 Week 8 Guerilla Marketing: Pay per
click ads
By: Freddy Garcia 6/21/2022
As I am now in the last week of class I have completed all the readings and most of my posts. I think this week post on google ads and how they are more efficient way to advertise. I had some experience running Facebook, LinkedIn, and Twitter campaigns but none of them were successful. Promoting my business was not a priority but I realize if I want to grow the business and pass it on to my son then I should market the business.
In
Guerilla Marketing the most important thing I learned was growing the
brand awareness. To grow the brand, it must be advertised. Dr. Kelsey talks
about using the pay per click googles ads. The pay per click is very cost
effective and lets Google technology do the work for you. It is very important
that you give it time. I started running my google add and pay when someone clicks
on it so it will allow me to run the ad for more tie and let the momentum grow.
So, I would agree this method of advertising could turn out to be more cost
effective for my business then the other social media platforms.
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