MKTG 6101 Week 1 Guerilla Marketing Post

 

MKTG 6101 Week 1 Guerilla Marketing Post

                Guerilla marketing is an unconventional method to draw consumer’s interest through surprise or cues that are advertised through different means. This type of marketing strategy is mostly a surprise to consumers as they don’t expect the promotion of a product or service. Guerilla marketing is different than your traditional means of marketing and many small companies have adopted this strategy as it can be a lot more cost effective.

                Guerilla marketing requires imagination and time more than just a large marketing budget. The smaller budget is what attracts small businesses to use Guerilla tactics versus your traditional marketing methods. The metrics for this marketing strategy are profit only. In traditional marketing the metrics can analyze the traffic of the marketing, number of calls and hits of the promotion.

                In traditional marketing a logo is adequate whereas Guerrilla marketing requires more that just a logo, the goal is to appeal to a consumer’s psyche. The focus of Guerilla marketing is the consumer where in traditional marketing the focus is all about the brand. The message for an effective Guerilla strategy is targeted towards a specific group, unlike traditional marketing which is very broad.