MKTG 6101 Week 1 Search Engine Marketing Post 3
Search
engine marketing is a way of promoting any app or website by increasing its visibility
on websites or the search engine and it is one of the most effective ways to
promote anything. This type of marketing business usually pays the search
engine companies like Google to place their mobile or website on top when the
user searches for a particular key word. An example of this is if the user
wants to search for a messenger app Google will place the app’s name as the top
search that paid the maximum mount of money. Since the app that paid the most
for the search will be the first one displayed it will generate traffic towards
their mobile app.
Google
Ads are those that are placed in some website we browse. The advertisement
space is sold to marketers and businesses and those Google receives money for
them. Google also studies the preference of their users and place the ads
accordingly. It’s the knowledge of the of the search engine that makes Google
so valuable. Knowing how to reach potential users of a product or service is one
of the key successes of search engine marketing and ad words.
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