MKTG 6101 Week 2 Ascend Your Start Up Post 3
As
I was reading the interview with Courtney Quinn discussing the real-world marketing
efforts of her company, I was reminded of this week’s class reading. In the fifth
chapter of Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth,
the chapter discussed marketing strategies. Courtney discusses it is first important
to identify who the target market is for CompTIA and what the best way to reach
them would be. So just like in Chapter 5 of this week’s readings it is
important to identify your market segmentation first then look at the
distribution channels that are best suited to reach each segment. In the case
of CompTIA, it looks like digital marketing is best.
In
my own business I often must go back and ask myself who are the different markets
I want to target and what are the most effective ways to reach each one. I also
prioritize which markets are the most important to me. For me the high net
wroth investor is my target market and currently the only marketing that has
worked has been referrals from my existing clients. As I take this class, I am looking
to find other more effective methods to market.
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