MKTG 6101 Week 3 Guerilla Marketing Post 1

 

MKTG 6101 Week 3 Guerilla Marketing Post 1

          The post this week on the growing trend of Tik Tok users on mobile apps versus the declining usage on the Facebook app for mobile users was very interesting. Facebook is still the leader in market share on social media and still has the most usage, but the new trend is alarming. Facebook has tried several things to control the social media space by purchasing other social media giants like Instagram and WhatsApp.

          As I was reading the post, I thought of my readings this week on Branding. In the book Guerilla Marketing chapter 15 discusses branding. Brand awareness leads to a company’s credibility the more a company can get their brand out the more credible it will seem. With Tik Tok’s growing user trend this can affect Facebooks brand. Facebook has decided to act, and, in the past, they had made purchases of other social media platforms. This time Facebook has decided to change their brand by changing their name to gain a new area of expertise.

       

 

        Guerrilla Marketing discusses the concept of positioning your brand to stand out. Facebook decided to change their name to Meta Platforms. The new name is a branding strategy to show Facebooks expertise in virtual reality. Facebook believes the Meta Verse is the new growth area for the company and by changing their name it gives the brand the appearance of credibility in the new space.