MKTG 6101 Week 3 Interview with Ad Agency Executive

 

MKTG 6101 Week 3 Interview with Ad Agency Executive

By: Freddy Garcia 5/18/2022

          I really enjoyed reading the interview Professor Kelsey did with my fellow student Bridget an ad executive at one of the most prestigious ad firms in the world. The interview had many parts, and I will cover the different segments I enjoyed reading. The segments I enjoyed were getting into the advertising business, successful branding strategies, the history of Leo Burnett, perseverance in advertising and finally transformation in the workplace.

          Like many jobs getting in the door is one of the hardest things to do. Many employers would like experience but if your new to the industry how do you get that experience. It sounds like the advertising world is no exception and getting into the business is very tough. Networking is key and knowing someone in the business is one of the best ways to get in with a firm like Leo Burnett. Remember its not just what you know but who you know.

          The segment on branding was very relatable to the current class and the assigned readings. It is important for businesses to show their credibility from what I have learned so far from the readings is that consumers relate credibility to how often a company gets their brand seen. Companies have adjusted to the social media platforms to make sure everyone continues to see their brand. The richest person in the world Elon Musk also happens to be one of the most successful marketers.

          As a history buff and native Chicagoan, I always enjoy learning about the history of a local company. Leo Burnett was a pioneer in the advertising industry and has almost a 100-year history. The discussion of the first campaign to the creation of some the most icon brand characters really showed how important a brand is to a company. The marketing campaigns, logos and mascots still have an important impact today and make a dramatic difference when older companies need to rebrand themselves to stay competitive.

          I can relate to going back and getting my MBA to improve my business acumen especially after working in my field for 25 years. I appreciate how there is always a need to self-improve. In the advertising field potential customers are looking to collaborate with experienced advertisers who also have their MBA. So, the solution is if you want to continue to advance in your field you persevere and get your advanced degree.

          The business workplace has always been male dominated. Having worked in the financial services field for 25 years most of my coworkers were always males. I understand and see the challenges females have had in the workplace. It is great to see a more diverse workforce and more opportunities for women, especially in advertising.