MKTG 6101 Week 3 Post 3
Surfing the Tsunami
By: Freddy Garcia 5/19/2022
In chapter two of Surfing the Tsunami,
Dr. Kelsey describes hardware and software as chips and dip. The analogy made it
very clear to me how to understand the relationship of what happens when
artificial intelligence enters the picture. The basic premise is that you can’t
have one without the other. I call this out because data is essential to
artificial intelligence, and without data, artificial intelligence is not
possible.
Computers are an amazing ecosystem,
and the instructions computers follow are constantly evolving. The chips and circuits
do all the heavy lifting, but it is the software that makes them run. This is the
beauty of AI when you can get the software to constantly evolve to keep the
hardware moving. Personalized programs using artificial intelligence need data to
be in place to support these goals.
Businesses
have seen the importance of collecting data and should have a data
infrastructure that supports artificial intelligence. The amount of data
businesses have collected has been the primary driver in determining its true
value. Tech companies like Google, Facebook and Tesla are some of the most
valuable companies in the word based upon the amount of data they have
collected.
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