MKTG 6101 Week 4 Post 1 Guerilla Marketing
By: Freddy Garcia 5/27/2022
This week’s post on the Google ads training certificate
program reminding me very much of one of my readings this past week Chapter Five
of Guerilla Marketing. I did not complete the program but did look
through it and will go back and complete it once I have finished with this
class. Learning the foundations of pay per click ads I think could really help
me understand if it is worth it for my business to use this form of advertising.
I had spoken with the sales group at Google, and they had pitched this platform
before, and I did not use it and instead used a Facebook and YouTube boost
campaign. Neither campaign was very effective so I will revisit the pay per
click method again.
The reason I was reminding of the readings
when looking into Google ads is that it is super important to have a marketing
strategy in place before creating the ad. By creating a plan first, you can
then determine what type of creative marketing strategy can work. Chapter Five
discusses creating a marketing plan first using seven steps. The first step is
to identify the inherent drama with your offering. Next you need to be able to
translate the inherent dram into a meaningful benefit. Then you should be able
to state your benefits in as believable a way possible. Make sure to create an
add that gets people’s attention. The add should then motivate your audience to
get involved and take action. It is important to make sure you are communicating
clearly with the add. Lastly the final step is measuring your finished
advertisement, commercial, letter, Web site and brochure against your creative
strategy.
No comments:
Post a Comment