MKTG 6101 Week 4 Post 2 Ascend Your Start-Up
By: Freddy Garcia 5/27/2022
This year has been a very challenging for me. In
my twenty-five-year career in financial services I have seen different stock
market cycles. The challenge this year is that the fundamentals have been
tossed out and we have seen just massive sell offs from companies that are
posting very strong earnings. The bottom line is I hate losing money for my
clients. The current administration has found a way to stifle the markets and
there is more volatility ahead as high inflationary pressures continue along
with low consumer confidence. I am not sure if we have bottomed out yet.
The losses in my client’s accounts are
a huge concern of mine and I am not one to just sit back. As I think of this dilemma,
we are in I am also doing my reading for class. As I as was reading Chapter 5
of Ascend Your Start-Up, the phrase “how will you help your customers scale
and grow” really stuck with me. My clients hire me to manage their money and
make them money. As the chapter discusses it is important to deliver on your
brand.
The mission statement for our company
is Creating Wealth, Building Wealth, and Preserving Wealth. This is our
strategy and brand identity. Earlier in the year we sold out of all previous stocks
that had made my clients a lot of money over the years. It was a tough decision,
but I reminded if you want to be customer centric then you must stick to your brand,
we had created wealth and now we needed to preserve if for them. My clients
still want growth, so we had to come up with different investment strategy. As
the market earlier in the week continued its volatility, I had to remind myself
that my clients still want growth, and it is important to develop and stick to
the strategy that has grown my firm and client base.
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