MKTG 6101 Week 6 Guerilla Marketing: Psychology

 MKTG 6101 Week 6 Guerilla Marketing: Psychology

By: Freddy Garcia 6/07/2022

          As I was reading Guerilla Marketing I got to chapter 17. The chapter has to do the importance of psychology on marketing. Therefore, brands are so important when it comes to marketing. The branding is what we first think of a company and how we associate with them. The most successful companies in the world have some of the most memorable branding. Our purchasing decisions are triggered by our emotions. We use our emotions to justify the decisions we make. Appealing to someone’s emotions are key so a brands image appeals to a person’s brain causing them to make their decisions.

          The chapter discus’s the different segments of the brain the right and left. The right part of the brain responds to emotion and esthetic appeals. The left brain responds to logical and sequential reasoning. I enjoyed this segment a lot because the name of our firm is Left Brain Wealth Management. Our brand appeals to using logic when it comes to investing decisions and limiting the emotion. Our brand is based on the way investing should be done and a lot of thought was put in choosing a name for the firm. We wanted a name that would really connect with our brand, and I think it was great choice as I am always getting asked about the name.