MKTG 6101 Week 6 Google
Ads: Getting Started
By: Freddy Garcia 6/08/2022
I finally created my first google ad
campaign. I have completed all the reading for class first and even read Dr.
Kelsey’s additional book Introduction to Search Engine Marketing and AdWords.
I wanted to get further along in the readings before placing my ad. The key
for me was trying to find a marketing piece that would get me the most
attention. Key words and associations from what I have read are important for
the success of an ad. For my business the key words are investing and retirement
planning.
I was recently a guest on the Retire Happy Hour Show that
will air on ABC, FOX and CNBC. I knew I was going to take my segment and run it
for my Google ad campaign. I made sure to use all the key words needed for the
audience I was trying to attract. I just created the campaign and set a daily
$30 dollar budget to run till the end of the month. I was very tempted to
increase the daily budget, but I decided the daily budget will only matter if a
lot of people are clicking on the add. As I monitor the campaign, I can always
increase the budget if I am getting a lot of clicks. I will report back next
week on the results I have and will then show the process for the final
project. My hopes are using the ad campaign will draw views to the other content
we have on our You Tube Channel. Please visit and watch my segment at
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