MKTG 6101 Week 6 Guerilla
Marketing: Update Google Ads
By: Freddy Garcia 6/09/2022
Since my add started running yesterday
thought I would check and see how it was going. When I logged in, I was surprised
to see no clicks and more importantly no impressions. I called the Google Ad specialist
to see if perhaps I had done something wrong. I understand the zero spend, I
only pay when someone clicks on the add but the fact that I had zero impressions
was very concerning. It took a while to get someone, but I was finally assigned
a Google Ad Specialist that explained to me the amount of AI involved.
The ad specialist explained to me that since the ad was new
that it was still trying to learn how to best place it. The algorithm behind it
tries to figure out how to best place the add. The AI behind it seeks to
optimize the appropriate place for the add and it takes some time but once it
figures it out the impressions start to happen quickly. The process can take about
two weeks for the add to reach full optimization. I had placed the ad to run
till the end of the month so I quickly changed to run for 90 days that way I
could see what the add specialist was telling me is true. I refreshed the ad
and at the end of the call I had 10 impressions. A couple years back a
colleague of mine had run an add but had no success. I remember he only ran it
for two weeks so perhaps that was the problem that he didn’t give it enough
time. I will find out in a couple of months how the add does.
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